The evening was young, the cork was lost and the glasses kept clinking. A friendship was born at the foot of a flat mountain in South-Africa. The occasion was the start of a journey we will never forget. As the MBA loomed an idea popped into the head of a founding father. Inspired by multiple company visits at various wineries, an enthusiastic MBA mentor and a lot of ours looking at their environment and industry strategic factors, wine-E-nitiative was born in the blink of an eye! O yes and naturally after that moment, the wine kept flowing!